Apropos of a couple of things I’ve written recently:

Miramax secured an unspecified annual cash consideration when it struck the corporate agreement with the Denver brewery early last year. And the pact grants Coors the right to nix Miramax’s showing rival beer brands in its movies.

So, in keeping with the spirit of the agreement, Miramax decided to digitally alter [“A View From the Top” - (trailer)] which had already begun shooting when the pact was struck.

From Variety via CNN.