SkyHigh Airlines, where a flight from Tulsa to Austin in ‘bench’ class takes 27 hours and 49 minutes, three connections, and $3,636,40. From that fantastic website feature, the CEO’s message:

Trying. It’s the least we can do.

It’s that simple half effort that gives us an important sense of near accomplishment at the end of the day. For most of us, trying is the reason we got into this business. Well, after the money and the comped travel.

It’s a parody, of course. One of the biggest clues: the site is actually a hell of a lot more responsive than most airline websites.