Comments on: Hazards of Product Placement

By: Ster

Ster — Thu, 01 Jan 1970 00:00:00 +0000

I think you've actually managed to miss the point of the product placement scenes in Minority Report. The point in here was to show that marketers and salespeople are just as much a threat to privacy in the Big-Brother distopia as are the authorities chasing Crusie.

They're supposed to be obnoxious, out there, annoying right in plain sight.

And I don't think Minority Report will cause market people to change anything one wit. #1, I don't think too many people actually thought about anything presented in the movie once it was over. #2 Almost any publicity is good publicity.

By: J

Thu, 01 Jan 1970 00:00:00 +0000

Even though the movie is set within the near future the way in which the product placment has occured is one of extreme advertising.

It could be said that Spielberg could have used anomous products just like BEER but in the shape of real brand banners. Instead he wanted to cash in on a storyline that quite blantly allowed an intrusion of marketers.

Just like our future conterparts on screen we are subjected to the advertising within the picture and im sure that I know more about Lexus now after the film than i did before it!

By: brenna

brenna — Thu, 01 Jan 1970 00:00:00 +0000

I think suitability is important. You could put your product up for more that 5 sec and stillnot have the viewers remember them afterwards. But if you associate what you see with the movie you are watching, then it is more impactful. For GoldenEye, Bond’s cars has always been the thing to look for in the movie and BMW did the right choice of placement even if it was only for few seconds

By: Anonymous

Anonymous — Thu, 01 Jan 1970 00:00:00 +0000

waste