I also admire this spot. I think it somehow spoofs TV culture better than the other spots in this long running campaign.

Here’s some info on this spot and the agency that created it.

The spot is called, ‘Reality Show’ and it’s done by The Martin Agency

Spot Credits
Client:Geico
Agency:The Martin Agency – Richmond

Creative Director: Steve Bassett
Copywriter: Joe Lawson
Art Director: Noel Ritter
Agency Producer: Brad Powell
Production Company: Omaha Pictures – Los Angeles
Director: Speck & Gordon
Director of Photography: Anthony Wolberg
Executive Producer: Adam Bloom
Producer: David Thorne
Editorial Company: Filmcore
Editor: Paul Norling
Audio Post Production: Play – Santa Monica
Mix Engineer: John Bolen
Post Facility: Riot – New York

Other Geico spots by Martin:
-  Geico: Action Figures
-  Geico: Audition
-  Geico: Balding
-  Geico: Apology
-  Geico: Insult
-  Geico: TV
-  Geico: CEO
-  Geico: Clothes
-  Geico: Employee of the Month
-  Geico: Food
-  Geico: House
-  Geico: Infomercial
-  Geico: Meadow
-  Geico: Rapper
-  Geico: Reality Show

-  Geico: Soap