Yellow Pages ads, on the other hand, are very expensive.

I think that the recent proliferation of yellow pageses is the result of cheapening information and printing technology. The phone companies charged very high rates all along for YP ads, and everyone paid because not being listed in the yellow pages wasn’t really an option. As soon as what looked like a substitute appeared, a lot of people were willing to advertise in the Goldenrod Pages (etc.) at lower rates — not realizing that a large part of the value of the Yellow Pages was that there was only one place to look. The competing directories have managed to diminish much of the value and power of the original Yellow Pages while not capturing all of that for themselves.

But only when there’s an incentive for them to get things right. It appears that you’ve got a monopoly supplier of white pages, but they have your personal information completely wrong. And they seem to have no reason to try to get it right. There’s no competetive white pages with a higher guaranteed accuracy rate to provide a market solution to the problem, and it’s not like you’re going to call the FCC to provide you with a regulatory solution.